4 Ways to Ensure Your Restaurant Will Stand Out in Delivery Apps
By Mark Ching
There’s a ton of competition in delivery apps like Grab Food or FoodPanda. How can you make sure your restaurant will be noticed?
Restaurant businesses nationwide continue to face difficult challenges as a result of the pandemic. Many have closed down, and those who are still open struggle with strict quarantine measures massively reduce the number of diners that they can accept.
Many are thankful delivery apps like GrabFood and FoodPanda have already become a trend even before COVID-19 became a thing. These apps let restaurants deliver food to customers that prefer to quarantine at home, thereby augmenting their income.
And yet, one must know that competition is tough on these food delivery apps. Just do a quick search of any food category, and one should see a ton of choices. How can a restaurant even get the attention of any interested customer in this sea of options?
Here are some tips on how to ensure that your restaurant has a strong presence on your preferred food delivery app:
1. Use good photos
The phrase “We eat first with our eyes” isn’t just a saying, there’s also a kernel of truth to it. Research in the field of cognitive neuroscience has revealed that the brain relies on the eyes to detect energy or food sources from its surroundings.
There’s also a study that says visual cues from food can override the feeling of fullness. Try eating a full meal for lunch then browse Instagram for food-porn. You will sure to feel like you can eat again.
Thus, it is important that you use good photos for the food that you are listing in the food delivery apps. Make sure that the photos are appetizing, and show your food items in a good light.
You also have to make sure that the photos that you will upload have a good resolution, and are in the correct size. Do not use pixelated photos or those that are stretched just to fit a required format.
2. Maximimize the name
Don’t skimp on the names for your items. Make sure to be as descriptive as possible so you are sure the items will appear in relevant searches.
If you own a pizza place, for example, do not just input the flavor of the pizza items as the name. Complete the description. Don’t just type “Hawaiian,” type “Thin Crust 12-inch Hawaiian Pizza with Mozzarella Cheese.” This way, you are assured that the item will appear in more search terms other than “Hawaiian.”
3. Deliver more than the usual
So the customer has picked your restaurant, finalized their order and has already received your food via delivery. But how can you be assured that they will go back to your listing on the delivery app to order again? Simple, just convert them into fans.
Aside from making sure your food is delicious, you also have to give the new customers a delightful experience. Is your packaging good-looking and Instagram-able? Perhaps you can give an extra treat? Or write a handwritten note that thanks to the customer, and gives them instructions on how they can contact your restaurant if they have any comments or additional orders.
4. Make sure you always have enough stock
This scene is heartbreaking for both the restaurant and the customer: a customer seeing an item listed on the delivery app but it is greyed out. The customer is very interested in ordering it but it is out of stock or not available at the moment, thus the restaurant loses the opportunity to sell.
Always take note of the best-selling items on your menu and always keep them in stock. Don’t know what these items are? Use a point-of-sale like Imonggo that can give you this report for free.
If you go the extra mile to make your customers happy, there is a good chance that they will repay you with loyalty.
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Mark Ching is the Marketing and Design Head of iRipple. He previously worked in various roles in Imonggo for 10 years, starting as a customer support officer then later as a product manager.
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