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Q&A: Should you put the price on the item you are selling online?

By Mark Ching
Is it necessary to list the prices of items in my online selling business?

There is no other answer but yes. You definitely have to put the price of the item you are selling online.

The reason is set in stone: it is against the law for any entrepreneur to hide the price of the goods that they are selling.

In a Facebook post last May, the Department of Trade and Industry (DTI) stated that the “PM for Price” practiced by many online sellers is illegal.

According to the post, the Consumer Act of the Philippines disallows selling any item without marking it with the appropriate price.

Are there other benefits to putting the price on your online items aside from not breaking the law? There are a few.

One, it makes you look legitimate to potential buyers.

Second, you do not have to deal with answering endless inquiries about the price. It will save you a lot of time.

Lastly, you are able to do promotions or discounts. Since you have already listed the price, you can offer a lower one to those who inquire to entice them to buy from you on the spot.

In conclusion, the next time you post an item for sale online, please make sure to add the price.

Mark Ching is the Marketing and Design Head of iRipple. He previously worked in various roles in Imonggo for 10 years, starting as a customer support officer then later as a product manager.
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