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Q&A: How can my online selling items be easily noticed?

By Mark Ching
Are you doing the right things to make sure you can reach your customers on online marketplaces?

The online selling industry has expanded this year. Due to the pandemic, many entrepreneurs have taken their businesses online in hopes of making sales targets despite the lockdown period.

The dominant online selling platform right now is Facebook Marketplace. Recent statistics have noted that 800 million people use the service worldwide monthly.

But that large number brings a caveat: there is a lot of competition on Facebook Marketplace. If you are selling milk tea, for example, a quick search with these terms would show you hundreds of results.

It’s easy for your item to disappear in that sea of results, but there are ways to be noticed. Here are some tips:

1. Use good pics

The photo is the first thing the customers notice when they see your listing on the Marketplace. Make sure that it is a good photo. Make an effort to take one that shows your item in a good light.

If you need to add text to the photo, make sure that the text is readable even on small screens.

We will talk about how to use good photos in our next posts so please watch out for that.

2. Make sure to add complete details

Customers use the search function to find items on Facebook Marketplace. Make sure your item will be one of those results by adding the usual search terms on the item name. For example, if customers usually search with the terms “milk tea”, make sure “milk tea” is in the item name.

Then add more details on the details section of the listing. Add as many details as you can! This will ensure that the item can appear on related searches. For example, if your milk tea has matcha flavors, make sure you mention that in the details so that it can appear when a customer searches for “matcha milk tea”.

3. Make an effort with your text

It’s not enough to just add the complete details; you also have to make sure that it’s readable and there are no spelling mistakes.

It doesn’t hurt to write professionally. Don’t use text speak! Text speak makes your text unreadable by both customers and search robots.

4. Consider a boost

Lastly, you may consider boosting your item listing so that it will appear first on search results. A boost is relatively inexpensive, but make sure the return of investment is enough to keep that boost going.

We will talk about boosts and Facebook advertising in our next posts.

Do you have any other tips on how to make your online sales listings be noticeable? Sound off in the comments.

Mark Ching is the Marketing and Design Head of iRipple. He previously worked in various roles in Imonggo for 10 years, starting as a customer support officer then later as a product manager.
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