Yes, you should absolutely continue investing in technology for your business even during the pandemic, because the benefits outweigh the costs.
Investing in a cloud-based retail solution, for example, will allow you to monitor your sales remotely. You don’t have to go to your store every day to check its performance. That is valuable during the new normal.
Technological retail solutions also have the capability to increase your revenue. One, it can maximize efficiency thereby allowing you to do more in a day. And two, it can let you avoid the loss of opportunity—for example, real-time inventory trackers let you know what fast-selling items you need to quickly replenish to avoid loss of sales.